Rose Reiter Jewelry has been located at the same address for over 52 years. Starting in 1958 at 66 West 47th Street, New York City may seem like ancient history to some, for Rose Reiter it even goes back further. She worked with her father on Canal Street decades earlier. A lot of knowledge can be accumulated in that time.

That knowledge has helped satisfy many customers. Her ability to understand what someone desires in a jewelry piece and what can be created has helped many customers. This is why so many people return to Rose again and again, for over four generations. At over 80 years old (she stopped counting then) she still is visible and involved in the business. Moving into this new millennium, she's excited about the potentials that are there and is not afraid to explore them.

As the world enters the 21st century and rapidly expands to encompass a new universe of business (a.k.a. eCommerce), it is refreshing, as well as interesting, to find someone who has retained old-fashioned values and the integrity of giving each customer the highest level of personal service -- a trait that over half a century in the jewelry business has taught her.

Rose Reiter has taught her legacy of skills and knowledge to her son Andrew Reiter, who is a designer for her firm. Andrew is expected to carry on the traditions that have made Rose so respected among her clients and just as importantly as her peers.